It seems a curious that pet products have risen so highly, compared to other costs. For instance the cost of educating your child at university rose by 73 per cent in that period, and the cost of university lodging rose by 93 per cent. But attitudes towards pets have changed a lot since 2000. You can see this from the wording of a news release that appeared on the wire Tuesday. The release promotes Petsecure, a pet health insurance firm, and it refers not to dog owners, but to "pet parents." It tells the story of a Toronto "pet parent" whose pet child?? needed $2,500 for ligament surgery after the animal was attacked by a stray dog. Apparently, her former pet health insurance company denied the claim and Petsecure stepped in. "When we heard what Romelda had been through, we wanted to help; our goal as a company is to ensure that pets across Canada enjoy longer, fuller and healthier lives, even if that means helping one pet parent at a time!" Randy Valpy, President & CEO of Petsecure pet health insurance, said in the release. As pets have become more important to Canadian families and Canadian culture, the number of products and services devoted to pets has also increased. Not only do pet parents find themselves paying for expensive surgeries, but they also have the option of buying high-end dog food, like the Natural Defense brand, developed by Toronto-based business incubator Mars, and launched in North America just last week. Natural Defence features a fairly impressive ingredient list, even by human standards: marigold extract to boost the immune system, Omega 3 from flax seed and glucosamine for joint care protection, myrtle leaf and green tea extract to support oral health. Sounds almost good enough to feed to your university-bound non-pet child.
0 comments